creative strategist and storyteller

Creative strategy,
thoughtfully managed.

I lead complex, creative work from early idea through final delivery, bringing clarity to the process without losing the character that makes the work matter.

I am motivated by possibility.

Creative Fluency

I understand the work because I have personally written, designed, photographed, directed, produced, edited, and delivered it.

Human-Centered Leadership

I can hold people accountable without becoming rigid, adversarial, or disconnected from the creative process.

Operational Discipline

I know how to create calendars, workflows, responsibilities, review systems, asset libraries, and deadlines.

Strategic Perspective

I connect creative ideas to business goals, ensuring every project is purposeful, thoughtfully executed, and aligned with the bigger picture.

Introduction

I’ve been creative since birth and worked in “marketing” for almost two decades but over the last few years I’ve realized that my real superpower is partnership recognition. I connect elements that don't obviously belong together but have the potential to do big things.

For example:

live music + conservation
architecture + storytelling
photography + journalism
community + branding
festivals + economic development
nonprofits + creative campaigns

Where most people see separate boxes, I see ecosystems.

Marketing says: "Let's sell tickets."

I say: "Let's build a community."

Marketing says: "Let's increase engagement."

I say: "Let's create belonging."

Marketing says: "Let's advertise the event."

I say: "Let's make people feel like they were part of something."

I rarely talk about “audiences.” Instead, I talk about real people. I’m not concerned with how we reach more users. I aim to answer: who cares?

I can’t turn off being an artist, empath, or a storyteller. My personality comes through in everything I work on and that results in experiences that feel friendly, honest, and memorable.

CAREER GOAL

As I enter the third decade of my career, my goal is to intentionally apply the breadth of my experience at the intersection of strategy, storytelling, creative production, and operational leadership within a brand whose mission, culture, and values genuinely inspire me.

I'm looking for an opportunity to contribute meaningful work, continue growing alongside a talented team, and help create experiences that connect with people in lasting ways.

Work

The following case studies are a small sample from my broader body of work, chosen to reflect the range and depth of my professional experience.

CASE STUDY ONE

Orlando Police
Department Headquarters

Brand strategy, public engagement, milestone communications, photography & events

This project represents the best of what I do: long-term, highly creative, multi-layered storytelling built on trust, strategy, and deep personal investment.

I supported the Orlando Police Department’s new headquarters facility from groundbreaking to grand opening, providing full-spectrum marketing, communications, and public engagement services for the contractor. This high-profile, multi-year civic project allowed me to integrate creative strategy with on-site execution while building relationships with stakeholders from city officials to community members.
My involvement included developing and managing public relations campaigns, milestone events, media content, jobsite branding, and community engagement initiatives. I facilitated site tours for elected officials, city leadership, students, and professional organizations, creating custom experiences that brought the project to life.
From drone videos flying through the building mid-construction, to running progress photography alongside architectural renderings in the site trailer, my work aimed to document and celebrate the transformation in real time. I created custom hardhats for the mayor and police chief, hosted student media projects (including the Running Man Challenge on-site), and collaborated on award submittals and marketing collateral throughout construction.
For the ribbon cutting, I helped plan and produce an unforgettable event complete with SWAT officers rappelling from the third-story rooftop to deliver the ceremonial scissors. Footage from the building process was also curated and displayed throughout the facility during the grand opening.
- Digital & Print Collateral
- White Papers & Case Studies
- Award Submittals
- Public Relations Campaigns
- Social Media Management
- Asset Library Development
- Graphic Design
- Project Milestone Events
- Community Involvement
- Jobsite Signage
- Jobsite Tours
- Subcontractor Involvement
- Photography, Videography & Drone
- Speaking Engagement Management
- Professional Organizations
- Internal Marketing & Events

CASE STUDY TWO

Client Experience &
Brand Transformation

Brand experiences, hospitality, creative production, client engagement & experiential storytelling

This project represents my belief that every interaction with a brand should feel intentional, memorable, and genuinely human. Over several years, I helped reshape how the firm connected with clients by introducing experiential marketing, immersive events, educational programming, branded environments, and creative campaigns that strengthened relationships while redefining expectations of what a professional services brand could be.

During my time at Berman Hopkins, I had the opportunity to fundamentally rethink how the firm engaged with its clients beyond traditional marketing. What began as planning individual appreciation events evolved into a broader initiative that transformed the client experience across nearly every touchpoint. Working closely with firm leadership, I rebranded the firm, developed creative marketing campaigns, introduced new experiential programming, and built a culture centered on creating genuine relationships rather than simply promoting services.
One of the most rewarding examples was the firm's annual VIP Client Appreciation Wine Tasting. After hosting the event in its long-standing banquet hall format during my first year, I proposed completely reimagining the experience for the following year. I relocated the event to the Orlando Science Center's DinoDigs exhibit and built the evening around an "Ancient Vines" theme, transforming a traditional networking event into an immersive brand experience. Every detail was intentionally designed from themed environmental graphics, branded digital displays, custom signage, and photo opportunities beneath a Tyrannosaurus rex skeleton to mood lighting, virtual reality dinosaur experiences, curated catering, branded Corkcicle gifts, and thoughtfully designed gathering spaces. As the sole planner and creative lead, I directed every aspect of the event, coordinating vendors, managing logistics, designing collateral, and overseeing production from concept through execution. More than 200 guests attended, and the response was overwhelmingly positive, with many describing it as the most memorable client event they had ever attended.
That same philosophy shaped everything else I created for the firm. I planned and produced recurring educational seminars for clients, managing every detail from venue coordination and presentation development to attendee communications, branded materials, and event logistics. I introduced themed trade show exhibits that challenged conventional expectations for a CPA firm, designing immersive booths, recruiting staff to participate in character, and earning industry recognition for the firm's creative presence. Throughout the year, I also developed interactive direct mail campaigns, holiday and milestone gifts, onboarding packages, congratulatory mailings, and the firm's "Show Us Your Game Face" Super Bowl campaign, encouraging clients to engage with the brand in unexpected and memorable ways.
Inspired by the Ritz-Carlton philosophy of creating "raving fans," every initiative was designed with a single objective: to make clients feel genuinely valued. By approaching every interaction as an opportunity to surprise, delight, and build trust, I helped establish a new standard for client engagement that strengthened relationships, encouraged referrals, and demonstrated how thoughtful creativity can transform even the most traditional industries.
- Brand Strategy & Rebranding
- Experiential Marketing
- Creative Direction
- Creative Project Management
- Client Experience Strategy
- Event Strategy & Production
- Educational Programming
- Trade Show Strategy & Exhibit Design
- Campaign Development
- Direct Mail Campaigns
- Client Onboarding Programs
- Holiday & Milestone Gift Programs
- Executive & VIP Hospitality
- Graphic Design
- Environmental Graphics & Signage
- Presentation Design
- Vendor & Venue Coordination
- Budget & Logistics Management
- Photography Coordination
- Promotional Merchandise
- Cross-Functional Team Leadership

CASE STUDY THREE

Fruitland Park Elementary Replacement School

Community engagement, construction communications, student programming & project branding

These efforts reflect a comprehensive and highly tailored marketing strategy emphasizing storytelling, community visibility, brand alignment, and long-term relationship building.

I supported the replacement of Fruitland Park Elementary School from groundbreaking through completion, leading marketing, communications, and community engagement efforts on behalf of the construction manager. Working alongside school district leadership, educators, community members, and project partners, I helped transform a complex construction project into a story the community could follow and celebrate.
Throughout construction, I developed communications that kept stakeholders informed while creating meaningful opportunities for students, families, and local residents to connect with the project. From milestone ceremonies and community events to photography, branded collateral, and social media content, every initiative was designed to highlight the lasting impact the new school would have for generations of students.
- Strategic Communications
- Public Relations
- Community Engagement
- Groundbreaking & Ribbon Cutting Events
- Photography & Videography
- Graphic Design
- Digital & Print Collateral
- Social Media Management
- Project Branding
- Jobsite Signage
- Stakeholder Communications
- Progress Documentation
- Asset Library Development

“Working with Alycia has been nothing short of exceptional. No matter what she has on her plate, I know that I can count on her to produce a quality product.”

Carrie Davis
Hensel Phelps
“Integrity, knowledge and attention to detail are just a few words I would use to describe Alycia. I’ve had the privilege of working with her in both a professional setting as well as organizational committees. Her ability to adapt and accomplish goals on time and within the project parameters is unparalleled.”

Frankie Green
Ingenuity Engineers
“Alycia is extremely motivated and highly organized. Her professionalism and knowledge of her job were courteous and passionate, making her a vital asset to our team.”

Robert Reynolds
Poulos & Bennett

Professional Chapters

Building. Connecting. Positioning. Experiencing. Shaping.

Partner + Creative Strategist
BUILDING: Helping organizations bring ambitious ideas to life.
Co-founded a woman-owned creative consultancy helping organizations transform ambitious ideas into clear, compelling, and strategically executed communications. Partner with clients to lead multidisciplinary initiatives spanning brand strategy, integrated marketing, business development, and creative direction—from early concept through successful execution.
Select Projects
- Business Development & Pursuit Strategy
  Strategic positioning, proposal leadership, interview coaching & pursuit planning
- Brand Development & Creative Direction
  Brand identity, messaging, visual systems & marketing collateral
- Integrated Marketing Campaigns
  Cross-channel communications, digital content, photography & storytelling
- Marketing Operations & Creative Systems
  Creative workflows, project management, production planning & process improvement
- Communications for Public, Private & Nonprofit Organizations
  Strategic messaging, stakeholder engagement & community-focused communications
Director of Marketing
CONNECTING: Creatively connecting contractors, clients, and communities.
Directed strategic marketing, business development, and community engagement initiatives supporting public-sector construction projects throughout Central Florida. Led integrated communications, branding, stakeholder outreach, and public involvement efforts that strengthened client relationships and built trust between contractors, owners, and the communities they served.
Select Projects
- Fruitland Park Elementary School Replacement
- Contractor Outreach & Minority Business Engagement Program
- Trade Show Strategy & Industry Events
- Community Relations & Public Engagement Campaigns
Marketing Strategist
POSITIONING: Helping an architecture firm strengthen its relationships and tell its story.
Developed strategic marketing initiatives for an award-winning architecture firm, helping shape firmwide positioning, client engagement, and business development efforts. Led annual planning initiatives and integrated communications that strengthened relationships, elevated the firm's brand, and supported long-term growth.
Select Projects
- Annual Marketing Strategic Plan
- Client Engagement & Feedback Initiative
- Brand Positioning & Messaging
- Business Development Campaigns
Marketing Specialist
EXPERIENCING: Changing expectations of an accounting firm by creating surprising and delightful client experiences.
Created relationship-driven marketing initiatives that transformed client appreciation into memorable brand experiences. Developed integrated campaigns, premium events, and personalized communications that strengthened long-term client relationships while elevating the firm's reputation and visibility.
Select Projects
- VIP Client Wine Tasting Experience
- Executive Client Golf Invitational Series
- Integrated Client Appreciation Campaigns
- Premium Event Branding & Collateral
Marketing Manager
SHAPING: Helping landmark construction projects communicate with and include the public.
Led integrated marketing and communications for high-profile construction and civic projects, managing branding, public outreach, photography, events, and milestone communications from groundbreaking through completion. Collaborated with owners, architects, consultants, and project teams to tell the stories behind transformative community projects.
Select Projects
- Orlando Police Department Headquarters
- Orlando Police Crime Scene Facility
- Gatorland Adventure Experience
- Public Project Communications & Community Outreach
Held progressive marketing and communications roles supporting architecture, engineering, construction, and professional services firms, building the strategic, creative, and project leadership foundation that has shaped my career over the past 15+ years.