Experience
Overview
PROJECT EXPERIENCE BELOW:
Berman Hopkins, CPAs
Brand Transformation & Client Experience
Orlando Police Department Headquarters
Integrated Storytelling & Public Engagement
RFP Marketing: The AEC Marketing Experts
Creative Strategy & Business Leadership
SMPS Central Florida AEC Art Gala
Experiential Brand Strategy & Event Design
Superior Rigging & Erecting
Visual Storytelling & Content Systems
Fruitland Park Elementary Replacement School
Community Strategy & Project Storytelling
RFP/RFQ Proposals
Pursuit Strategy, Proposals & Interview Coaching
I did not set out to become a Creative Strategist. I arrived here by spending nearly two decades working across the places where strategy, storytelling, business, creativity, and people intersect.
My career has taken me through marketing, communications, business development, brand strategy, client experience, public relations, community engagement, events, photography, content development, proposals, creative direction, and operational leadership. I have worked inside small businesses and large organizations, alongside executives, technical professionals, clients, public agencies, community stakeholders, designers, photographers, vendors, and project teams.
Over time, I realized that my greatest value was not tied to any one discipline. It was in seeing how the pieces connect.
I am at my best when I can step back far enough to understand the larger objective, then get close enough to the work to see what will actually move it forward. Sometimes that means identifying the story no one has articulated yet. Sometimes it means developing a brand strategy, building a campaign, improving a client experience, creating a communications plan, shaping a public-facing initiative, or designing the systems that allow a creative team to work more effectively.
That breadth has also made me unusually comfortable moving between strategy and execution. I can sit with leadership to define the problem, work with a creative team to shape the idea, coordinate the people and resources required to deliver it, and stay involved long enough to know whether the work actually accomplished what it was intended to do.
Creativity, for me, has never been limited to design or aesthetics. It is a way of solving problems, finding opportunities, making complicated things clearer, and creating experiences that feel intentional and memorable.
Today, I think of my work as Creative Strategy because it gives a name to what I have been doing for years: understanding what matters, finding the opportunity inside it, and building the strategy, story, experience, or system that helps bring it to life.
Skills
Brand Strategy
Creative Direction
Strategic Communications
Campaign Development
Business Development
Client Experience
Public Relations
Community Engagement
Content Strategy
Events & Experiential Marketing
Photography & Visual Storytelling
Operational Strategy
Workflow & Process Development
Team & Vendor Leadership
Industries
Architecture, Engineering & Construction
Arts & Culture
Civic & Community Projects
Consulting
Nonprofit
Professional Services
Public Sector
Small Business
Project Experience Portfolio
Berman Hopkins, CPAs⎜Brand Transformation & Client Experience
Orlando Police Department Headquarters⎜Integrated Storytelling & Public Engagement
RFP Marketing: The AEC Marketing Experts⎜Creative Strategy & Business Leadership
SMPS Central Florida AEC Art Gala⎜Experiential Brand Strategy & Event Design
Superior Rigging & Erecting⎜Visual Storytelling & Content Systems
Fruitland Park Elementary Replacement School⎜Community Strategy & Project Storytelling
RFP/RFQ Proposals⎜Pursuit Strategy, Proposals & Interview Coaching
Professional Chapters
-
Partner + Creative Strategist
Co-founded a woman-owned creative consultancy helping organizations transform ambitious ideas into clear, compelling, and strategically executed communications. Partner with clients to lead multidisciplinary initiatives spanning brand strategy, integrated marketing, business development, and creative direction—from early concept through successful execution.
Select Responsibilities
Business Development & Pursuit Strategy
Strategic positioning, proposal leadership, interview coaching & pursuit planning
Brand Development & Creative Direction
Brand identity, messaging, visual systems & marketing collateral
Integrated Marketing Campaigns
Cross-channel communications, digital content, photography & storytelling
Marketing Operations & Creative Systems
Creative workflows, project management, production planning & process improvement
Communications for Public, Private & Nonprofit Organizations
Strategic messaging, stakeholder engagement & community-focused communications
-
Director of Marketing (Contract)
Directed strategic marketing, business development, and community engagement initiatives supporting public-sector construction projects throughout Central Florida. Led integrated communications, branding, stakeholder outreach, and public involvement efforts that strengthened client relationships and built trust between contractors, owners, and the communities they served.
Select Responsibilities
Fruitland Park Elementary School Replacement
Contractor Outreach & Minority Business Engagement Program
Trade Show Strategy & Industry Events
Community Relations & Public Engagement Campaigns
-
Marketing Strategist
Developed strategic marketing initiatives for an award-winning architecture firm, helping shape firmwide positioning, client engagement, and business development efforts. Led annual planning initiatives and integrated communications that strengthened relationships, elevated the firm’s brand, and supported long-term growth.
Select Responsibilities
Annual Marketing Strategic Plan
Client Engagement & Feedback Initiative
Brand Positioning & Messaging
Business Development Campaigns
-
Marketing Specialist
Created relationship-driven marketing initiatives that transformed client appreciation into memorable brand experiences. Developed integrated campaigns, premium events, and personalized communications that strengthened long-term client relationships while elevating the firm’s reputation and visibility.
Select Responsibilities
VIP Client Wine Tasting Experience
Executive Client Golf Invitational Series
Integrated Client Appreciation Campaigns
Premium Event Branding & Collateral
-
Marketing Manager
Led integrated marketing and communications for high-profile construction and civic projects, managing branding, public outreach, photography, events, and milestone communications from groundbreaking through completion. Collaborated with owners, architects, consultants, and project teams to tell the stories behind transformative community projects.
Select Responsibilities
Orlando Police Department Headquarters
Orlando Police Crime Scene Facility
Gatorland Adventure Experience
Public Project Communications & Community Outreach
-
Held progressive marketing and communications roles supporting architecture, engineering, construction, and professional services firms, building the strategic, creative, and project leadership foundation that has shaped my career over the past 15+ years.
Endorsements of Proven Performance
“Integrity, knowledge and attention to detail are just a few words I would use to describe Alycia. I’ve had the privilege of working with her in both a professional setting as well as organizational committees. Her ability to adapt and accomplish goals on time and within the project parameters is unparalleled.”
Frankie Green
Ingenuity Engineers
“Working with Alycia has been nothing short of exceptional. No matter what she has on her plate, I know that I can count on her to produce a quality product.”
Carrie Davis
Hensel Phelps
“Alycia is extremely motivated and highly organized. Her professionalism and knowledge of her job were courteous and passionate, making her a vital asset to our team.”
Robert Reynolds
Poulos & Bennett
