Hello, I’m Alycia…
I’m a creative strategist and storyteller with over 15 years of experience turning ideas into impact.
My background blends a deep love of visual and written storytelling with the technical precision honed through decades in marketing, communications, and content development. I’ve led large-scale campaigns, built brands from the ground up, and crafted long-term strategies that blend beauty with results. My creative values are authenticity, cultural depth, and craft. I would be honored to contribute to your next chapter.
Whether I’m behind the camera or leading a campaign, my focus is always the same: create work that connects, resonates, and endures.
Over the years, I’ve worked on some truly memorable projects. I’ve watched SWAT officers rappel down a building to deliver the ribbon-cutting scissors. I’ve hosted wine tastings surrounded by dinosaur skeletons and virtual reality encounters with ancient beasts. I’ve planned more golf tournaments than I can count and helped elementary students design t-shirts for a construction crew wrapping up a school project. I’ve brought steel beams to campuses, turned ribbon cuttings into touch-a-truck festivals, and spent afternoons giving treats to police horses after touring the inner workings of crime labs.
I’ve woven philanthropy into business strategy, helped small businesses stay afloat, and ridden swamp buggies with families to understand the stories behind the land they steward. I’ve worked with themed entertainment firms and public agencies, and always found a way to bring strategy and soul into the mix.
Somehow, I’ve both done it all—and still feel like I’m just getting started.
Skills / Services
In 2019, I began working independently as a freelance marketing consultant, supporting mid-sized firms with a range of marketing services. In 2024, I partnered with a longtime collaborator to evolve the business into RFP Marketing, a full LLC. Since then, we’ve expanded our client base, broadened our regional reach, and increased our workload—all while continuing to offer the same high-quality services I’ve provided since 2019 and have been developing throughout my career.
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Strategic Planning
Develop high-level marketing strategies aligned with firm-wide business development goals.Proposal Development
Create tailored, persuasive responses to RFQs and RFPs, including writing, design, and compliance.Website Design & Content
Build or refresh websites with engaging, SEO-optimized content and intuitive user experience.Digital & Print Collateral
Design marketing materials such as brochures, datasheets, firm overviews, and leave-behinds.White Papers & Case Studies
Develop informative, well-researched content that showcases thought leadership and project success.Award Submittals
Identify, write, and design award entries to highlight firm achievements and boost industry recognition.Public Relations Campaigns
Create and manage outreach efforts, press releases, and media placements to elevate visibility.Social Media Management
Plan, create, and schedule branded content across platforms to grow engagement and influence.Asset Library Development
Organize and manage marketing assets, including resumes, project sheets, and visuals.Graphic Design
Capture compelling visuals to support branding, proposals, and digital campaigns. -
Business Development
Provide tools and strategies to identify and pursue new client relationships and opportunities.Teaming Strategy
Advise on strategic partnerships and joint venture positioning for competitive pursuits.Speaking Engagement Management
Coordinate submissions, coaching, and presentation materials for public speaking opportunities.Professional Organizations
Support membership participation, committee work, and networking strategies.Internal Marketing & Events
Create materials and messaging for team communications, staff events, and culture-building.Conference & Tradeshow Support
Plan, design, and manage presence at industry events, from booth materials to follow-up strategies. -
Brand Identity
Establish or refine brand visuals, messaging, and tone to reflect your firm’s values and positioning.Marketing Department Setup
Build or restructure in-house marketing teams from the ground up, including defining roles, processes, and tools.Workflow & Process Development
Create customized workflows for proposal development, content creation, internal approvals, and asset management.Internal Training & Onboarding
Train marketing staff, technical team members, and leadership on proposal best practices, branding, and communication strategies.Marketing Team Structuring
Clarify responsibilities within the department and advise on team structure to support business development goals.Technology & Platform Integration
Evaluate and implement tools such as Deltek, Cosential, Trello, Monday.com, or SharePoint for better collaboration and efficiency.Marketing Assessments & Audits
Evaluate existing marketing materials, assets, systems, and strategies to identify gaps and opportunities.Cross-Department Communication
Improve collaboration between marketing, business development, operations, and technical staff.Freelancer & Vendor Coordination
Manage relationships with external writers, designers, photographers, and printers for streamlined outsourcing.Budget & Resource Planning
Assist with budgeting for software, events, sponsorships, campaigns, and staffing needs. -
Project Milestone Events
Plan and execute events like groundbreakings, ribbon cuttings, and topping-out ceremonies.Community Involvement
Develop engagement strategies with local stakeholders, schools, and civic groups.Jobsite Signage
Design and manage branded jobsite signage and safety messaging.Jobsite Tours
Coordinate guided tours for stakeholders, clients, and community members.Subcontractor Involvement
Support inclusive outreach, branding, and events for subcontractor partners.Photography & Videography
Document construction progress and milestones with high-quality visuals.
Project Experience
The following projects are a small selection from a much broader body of work, chosen to reflect the range and depth of my project involvement.
Each one highlights a different facet of my creative and strategic approach—from full-cycle storytelling and milestone events at Fruitland Park Elementary, to deeply integrated communications and public engagement for the Orlando Police Department Headquarters, to the development of hundreds of tailored RFP/RFQ responses across the AEC industry.
There is a tremendous amount of additional experience to share—spanning industries, scopes, and unique client goals—that I would be glad to discuss further.
Orlando Police Department New Headquarters Facility
Client
H. J. High Construction
User
City of Orlando / Orlando Police
I supported the Orlando Police Department’s new headquarters facility from groundbreaking to grand opening, providing full-spectrum marketing, communications, and public engagement services for the contractor. This high-profile, multi-year civic project allowed me to integrate creative strategy with on-site execution—while building relationships with stakeholders from city officials to community members.
My involvement included developing and managing public relations campaigns, milestone events, media content, jobsite branding, and community engagement initiatives. I facilitated site tours for elected officials, city leadership, students, and professional organizations, creating custom experiences that brought the project to life.
From drone videos flying through the building mid-construction, to running progress photography alongside architectural renderings in the site trailer, my work aimed to document and celebrate the transformation in real time. I created custom hardhats for the mayor and police chief, hosted student media projects (including the Running Man Challenge on-site), and collaborated on award submittals and marketing collateral throughout construction.
For the ribbon cutting, I helped plan and produce an unforgettable event—complete with SWAT officers rappelling from the third-story rooftop to deliver the ceremonial scissors. Footage from the building process was also curated and displayed throughout the facility during the grand opening.
This project represents the best of what I do: long-term, highly creative, multi-layered storytelling built on trust, strategy, and deep personal investment.
Services Provided
Digital & Print Collateral
White Papers & Case Studies
Award Submittals
Public Relations Campaigns
Social Media Management
Asset Library Development
Graphic Design
Project Milestone Events
Community Involvement
Jobsite Signage
Jobsite Tours
Subcontractor Involvement
Photography, Videography & Drone
Speaking Engagement Management
Professional Organizations
Internal Marketing & Events
RFP / Proposal Development
Client
Varied — Greater than 50
User
Same as Clients
RFP / RFQs strategically developed, designed, written, tracked, and managed from conception through completion. Partial list below, listed by client.
With over 15 years of experience in AEC marketing, I have led the development of hundreds of RFP and RFQ responses—from strategy and storytelling to design and delivery. Since 2019, I’ve worked independently as a marketing consultant for architecture, engineering, and construction clients, and in 2024, co-founded an LLC dedicated to serving the same industry. My work blends analytical insight with bold creativity, and I’m known for crafting compelling, high-impact proposals with a strong success rate. I bring a unique mix of precision, narrative instinct, and visual clarity to every pursuit.
Alachua County Tax Collector
New Northwest Public Branch Service Center
Brevard Public Schools
Croton & Creel Elementary School Facility Renewal
Ralph Williams and Mila Elementary School Facility Renewal
Rockledge High School Facility Renewal
Bayside High School Facility Renewal
Stone Middle School
Mila Elementary School Classroom Addition
South Lake Elementary School
City of Altamonte Springs
Architectural & Engineering Design Services
City of Boynton Beach
Fire Station and Police Department
City of Kissimmee
Emergency Operations Center Design Services
Continuing Architectural Services Contract
City of Ocoee
Continuing Contract for Architectural Services
City of Orlando
CRA Parramore Residential Housing
Fire Station 6, 9 & 13
Fire Station 9 and two others
City of Oviedo
Architectural & Engineering Services for Public Safety Annex Facility
City of Sanford
· Continuing Construction Management Services Contract
City of Sunrise
Traffic Engineering Consultant Services
Cleveland Clinic
Linear Accelerator & Oncology Department
Operating Rooms 4 – 8
Community Presbyterian Church
Educational Bldg. and Christian Life Center
Eastern Florida State College
Melbourne Student Union
Epcot
Ride System Installation
Indian River State College
Bldg. O Renovations
Lake County Schools
Beverly Shores Elementary School
Eustis Elementary School
Fruitland Park Elementary School
Villages Elementary School Renovations and Addition
Lake Technical College
Center for Advanced Manufacturing
School District of Osceola County
· Celebration K8 AHU
SeaWorld Orlando
Flamecraft Bar Additions and Renovations
Seminole State College
Gould Building
Wellness Center Sanford-Lake Mary Campus
Town of Ponce Inlet
Continuing Contract for Architectural & Engineering Design Services
Universal Studios
Building B Phase II
University of Central Florida
Tri-Generation Facility
Architectural Continuing Services Contract
University of Florida Shands Health
· Construction Management Continuing Contract <$20M
Valencia College
Center for Accelerated Training Osceola Campus
Volusia County School Board
Chisholm Replacement School
Galaxy Elementary School HVAC
Westside Elementary School
Walt Disney Imagineering
Project Gamma
Fruitland Park Elementary School
Client
DACG Construction
User
Fruitland Park Elementary / Lake County Schools
Community Engagement & Event Marketing
These efforts reflect a comprehensive and highly tailored marketing strategy emphasizing storytelling, community visibility, brand alignment, and long-term relationship building.
Targeted Marketing Plan Developed & Executed
In-depth research on target client (school district)
Multi-level strategic plan crafted to benefit the client and other related parties
Fully executed with measurable results and exceeded expectations
Some elements of the plan include:
Meet & Greet Event Coordination
Organized a subcontractor-focused event to build local partnerships and foster project transparency.
Groundbreaking Event Planning & Management
Developed and managed a highly customized, community-centered groundbreaking event, including:
Custom space shuttle sand sculpture
Coordination of an astronaut appearance
Shovel and hard hat participation for students
Student Shirt Design Contest
Organized and expanded the contest
Coordinated judging and selection
Managed production and distribution of shirts featuring the winning student’s design
Displayed all submissions at the job trailer, creating a public gallery of student art
Student Time Capsule Project
Collaborated with school leaders to design and implement a time capsule project
Guided students in creating messages and selecting items to represent their present-day experience
“Red for Ed” School Supply Drive
Promoted and managed DACG’s involvement in the initiative
Coordinated collection sites and drove contributions to benefit underserved students
Topping Out Celebration
Planned and executed a catered luncheon in partnership with local business (iBarbecue)
Unveiled and distributed student-designed shirts to attendees
Ribbon Cutting Planning
Conceptualized a community-focused event including a “touch-a-truck” experience
Managing all aspects of planning and coordination for inclusivity and impact
Contact Alycia
Let’s be friends?
Other than my creative and strategic marketing career, here are some topics we could discuss:
Oliver, the f l o o f y love of my life.
Front Row Florida, the regional live music publication I’m working hard to launch this fall.
Books, cemeteries, DIY home renovations, gardening, and if you have a pet, I’d love to know absolutely everything about it.
I almost forgot!
Fun fact about me…
I’m a live music photographer.