Creative Strategy & Business Leadership
RFP Marketing:
The AEC Marketing Experts
RFP Marketing gave me the opportunity to build the kind of business I wanted to work in: strategic, creative, flexible, highly collaborative, and focused on solving the real problem rather than simply delivering what was requested.
I co-founded RFP Marketing as a specialized consultancy designed to provide organizations with senior-level strategy, creative direction, communications, business development, and marketing support without requiring every capability to exist in-house.
As co-owner, I worked across nearly every part of the business, from business development and client strategy to creative direction, brand development, communications, proposals, photography, and strategic planning. I also built many of the systems required to keep the company operating, including workflows, databases, approval processes, project-management structures, software tools, time tracking, and freelancer coordination.
The experience strengthened my ability to move between strategy, creative thinking, operations, and execution while adapting quickly to very different client needs. It also reinforced something that has become central to how I work: the best solution is rarely the first deliverable someone asks for. My role was often to understand the larger objective, identify what would create the most value, and build the strategy, team, or system required to get there.
